VillaToWork Branding

VillaToWork specializes in providing exceptional settings for team retreats, offsites, and collaborative gatherings, offering carefully curated locations designed to foster creativity, collaboration, and productivity. At Digital Masters, I was entrusted with developing a visual identity that would capture VillaToWork’s unique approach to teamwork and innovation.

The design objective was to create a brand identity that felt welcoming and accessible, yet maintained a level of professionalism that speaks to its corporate clientele. The resulting visual language balances warmth with sophistication, presenting VillaToWork as a trusted and inspiring partner for organizations seeking to elevate their team’s collaborative experience. Through a blend of friendly typography, a clean layout, and thoughtful use of color, the new brand identity embodies VillaToWork’s commitment to nurturing creativity and productive teamwork in inspiring environments.

Year
2022

Role
Branding

Agency
Digital Masters GmbH

Brand Mark

The brand mark is clearly derived from the first letter of the name "Villa", but I wanted to add a little more character and personality. Since VillaToWork is all about being able to go anywhere, I was able to incorporate a subtle map pin marker into the shape so that the "V" is still legible.