Echt Vom Feld Branding
Echt Vom Feld is a subsidiary of the Emsland Group. Our team was engaged in a comprehensive rebranding and relaunch of the entire product line. This initiative encompassed strategic planning, creative development, social media engagement, and marketing, addressing all facets of the brand.
I was involved with this project from its inception, starting with moodboard concepts that we presented to focus groups. Using their feedback, we developed the initial branding look and feel, refining the imagery through multiple rounds of client input until the brand identity was finalized. From there, we moved on to creating packaging and other brand assets for the first campaign. I collaborated closely with my team to craft copy, motion graphics, and both paid and organic social media ads, guiding the project all the way to its launch.
Year
2023
Role
Branding, Motion
Agency
Digital Masters GmbH
Credit
Creative Director → Daniel Richau
Art Directors → Patryk Hanik, Kieran Sheehan, Mehtap Akbas
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Nothing good ever came easy.