CRIF-Synesgy-preview

Synesgy explained
in 50 seconds

Synesgy, a sub-brand of CRIF, approached us with the need for an engaging animated video to convey how its platform can support businesses in achieving their ESG (Environmental, Social, and Governance) objectives. As the Lead Art Director and Motion Designer on this project, I collaborated closely with Lisa, our excellent copywriter, to craft a concise yet impactful story that could effectively communicate Synesgy’s value in under one minute.

By combining clear, focused messaging with dynamic animation, we designed a video that not only captures attention but also leaves a lasting impression. The final product balanced simplicity and depth, reflecting Synesgy’s commitment to supporting businesses in the complex ESG landscape with clarity and ease.

Year
2022

Role
Motion Design

Agency
Digital Masters GmbH

URL
www.synesgy.de

220802_01-CRIF-Synesgy-1
220802_01-CRIF-Synesgy-2

Credits

Creative Director: Daniel Richau

Art Directors: Mehtap Akbas, Kieran Sheehan

Copywriter: Lisa Merki

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Nothing good ever came easy.

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Kieran Sheehan

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