Synesgy, a sub-brand of CRIF, approached us with the need for an engaging animated video to convey how its platform can support businesses in achieving their ESG (Environmental, Social, and Governance) objectives. As the Lead Art Director and Motion Designer on this project, I collaborated closely with Lisa, our excellent copywriter, to craft a concise yet impactful story that could effectively communicate Synesgy’s value in under one minute.
By combining clear, focused messaging with dynamic animation, we designed a video that not only captures attention but also leaves a lasting impression. The final product balanced simplicity and depth, reflecting Synesgy’s commitment to supporting businesses in the complex ESG landscape with clarity and ease.
Credits
Creative Director: Daniel Richau
Art Directors: Mehtap Akbas, Kieran Sheehan
Copywriter: Lisa Merki
Other Projects
Yovite Rebranding– Brand Identity
Kinetic Rush 3D Challenge– Personal, Motion
Bridge of Betrayal Title Sequence– Personal, Motion
Slipped – Coming Soon– Personal, Motion
Echt Vom Feld Branding– Brand Identity, Motion, Packaging
Eternal Ascent 3D Challenge– Personal
Cleverbuy – Social Campaign– Motion, Campaign
Digital Masters – SoMe Marketing– Motion, Design
Knife Lounge Branding– Brand Identity
VillaToWork Branding– Brand Identity
HeyWorkation Branding– Brand Identity
Advanced Motion Methods– Motion
Cleverbuy – Brand Identity– Brand Identity, Motion
Workvivo – Brand Video– Motion
tone X SOUNDBOX– Personal
Der neue Schatten– Personal
Landscapes – 3D Environments– Motion, Personal