Synesgy explained
in 50 seconds
Synesgy, a sub-brand of CRIF, approached us with the need for an engaging animated video to convey how its platform can support businesses in achieving their ESG (Environmental, Social, and Governance) objectives. As the Lead Art Director and Motion Designer on this project, I collaborated closely with Lisa, our excellent copywriter, to craft a concise yet impactful story that could effectively communicate Synesgy’s value in under one minute.
By combining clear, focused messaging with dynamic animation, we designed a video that not only captures attention but also leaves a lasting impression. The final product balanced simplicity and depth, reflecting Synesgy’s commitment to supporting businesses in the complex ESG landscape with clarity and ease.
Credits
Creative Director: Daniel Richau
Art Directors: Mehtap Akbas, Kieran Sheehan
Copywriter: Lisa Merki
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Nothing good ever came easy.