Knife-Lounge-banner

Services
Branding

Year
2022

Knife Lounge Branding

Knife Lounge is the sub-brand of Altonaer Silberwerkstatt in Hamburg. The owner came to Digital Masters to refresh both brands along with a new web shop. I worked on the rebranding of Knife Lounge together with Patryk Hanik. This was one of the most fun branding projects I had the opportunity to work on during 2022. I had only recently gotten into the "EDC" culture and then to have the opportunity to work on one of the biggest sellers of EDC gear in Germany was amazing.

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Typography

While Patryk designed the logo mark I focused on finding type that expressed both a modern feel while fitting in with the asthetics of EDC. We went through countless typefaces before finally deciding on Halyrd Display. I found this font to be particularly great. It is clean and concise, but looking at characters like "G" and the "&", it showed really nice personality. 

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Knife-Lounge-Exclusive
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Credit

Creative Director → Daniel Richau

Art Directors → Patryk Hanik, Kieran Sheehan

Project Manger → Yasemin Senbayram

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Kieran Sheehan

© 2024

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