Knife Lounge is the sub-brand of Altonaer Silberwerkstatt in Hamburg. The owner came to Digital Masters to refresh both brands along with a new web shop. I worked on the rebranding of Knife Lounge together with Patryk Hanik. This was one of the most fun branding projects I had the opportunity to work on during 2022. I had only recently gotten into the "EDC" culture and then to have the opportunity to work on one of the biggest sellers of EDC gear in Germany was amazing.
While Patryk designed the logo mark I focused on finding type that expressed both a modern feel while fitting in with the asthetics of EDC. We went through countless typefaces before finally deciding on Halyrd Display. I found this font to be particularly great. It is clean and concise, but looking at characters like "G" and the "&", it showed really nice personality.
Creative Director → Daniel Richau
Art Directors → Patryk Hanik, Kieran Sheehan
Project Manger → Yasemin Senbayram
Nothing good ever came easy.