Proemion – Smarter Machines. Smarter Decisions.
Every project starts with a choice: do we play it safe or tell a story? Working with a great copywriter and with some valuable input from the creative director, we pitched both. The client chose the "emotional" route which was our preferred route and where the fun began.
While the storyboard looks were finalised, I had taken a proactive approach, developing custom 3D assets and animation prototypes in tandem with client feedback to make the eventual sprint to the finish line a lot smoother. This head start allowed me to focus the final production and deliever a high-level execution.
The final production was a technical marathon, requiring a seamless mix of VFX (blending 3D elements and screen designs with stock video material), and full custom 3D worlds, smooth keyframe animations and all grounded by some subtle sound design.
It’s a project I’m particularly proud of and luckily the client felt the same way.
Year
2025
Role
3D, Animation, VFX, Colour Grading, Compositing, Sound
Client
Proemion - Telematics Solutions
Agency
Digital Masters GmbH
Credit
Creative Director → Daniel Richau
Concept & Copywriter → Inga Bröggelhoff
Motion Designer & Art Director → Kieran Sheehan
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Nothing good ever came easy.