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Yovite Rebranding

Yovite.com is a longstanding restaurant voucher brand, serving both B2C and B2B markets across Germany for over 20 years. Recognizing the need to modernize and reposition their brand in an evolving market, Yovite approached Digital Masters to lead their rebranding and modernization efforts. Working closely with our Strategy team, we conducted a comprehensive analysis to define a clear direction for Yovite’s new brand identity. The goal was to transform the brand’s look and feel while emphasizing its core value of bringing people together to create memorable dining experiences. Yovite isn’t just a restaurant voucher—it’s a catalyst for unforgettable shared moments and lasting memories.

As the Lead Art Director on this project, I spearheaded the creative development from concept to completion. Using the insights from our Strategy team, I mapped out the brand’s creative direction, ensuring alignment with the updated vision. The original logo featured a smile on a plate, evoking a warm, friendly image. My objective was to retain this approachable feel while reinforcing Yovite’s focus on food and togetherness. This vision led me to reimagine the iconic smiling face, incorporating it in a modern, dynamic way that could speak to both Yovite’s heritage and its fresh new direction.

To achieve this, I explored updated typography and a refreshed color palette that would resonate with today’s consumers. Through multiple iterations, we refined the logo and brand assets, striking a balance between heritage and contemporary appeal. The final brand identity blends tradition with modernity, positioning Yovite.com as a vibrant, inviting brand that continues to bring people together for those cherished, golden moments.

Year
2024

Role
Branding

Agency
Digital Masters GmbH

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Credit

Creative Director → Daniel Richau

Art Directors → Patryk Hanik, Kieran Sheehan, Mehtap Akbas

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Kieran Sheehan

© 2024

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