Smiley Dogg Tattoo Parlour - Custom Logo Refresh

With this brand we needed to show professionalism, class, the talent within the studio and express that they are trustworthy. We also needed to consider merchandising and ability to expand the brand beyond just a business card or banner overhead.

With all this in mind, we settled on a two part logo, that comes in various sizes. Two part referencing our custom lettering and the pitbull, “Smiley”. We have our main logo mark. The logo displays a level of class and professionalism while lending itself to reproduction on clothing by having the ability to keep it all together or alternatively market Smiley separate from the lettering. We also see the companies routes in the intricacy surrounding the main section, with waving lines calling back to tattoo shading and displaying the studios proud location in Cork.



Graphic Design, Logo Design, Typography
2018


Alternative Marks

Alternative marks have been created in conjunction with the main logo. These have multi uses in a world where we view so much on screens, we wanted a logo that can “collapse” but still retain the brand. These alternatives can also be used on promotional material where space is limited.




These are the original logos proposed to the client. The only major change was to create a different dog head.

© Kieran Sheehan. All rights reserved.