Kieran Sheehan

Art Director
& Motion Designer

Project Name
Off The Beaten Track
6 Months

For my final year project I created a proof of concept motorcycle orientated guide to all the roads in Ireland worth riding at least once in your life. The book contains roads that lead to some tourist spots however many roads are just worth driving because you have two wheels instead of four. It is not about the destination but the journey that gets you there.

The cover is printed on 300gsm Silk Matt Laminated and the pages on 115gsm Uncoated, the book was designed around being able to carry with you while on the bike. Taking into consideration the ability to turn the pages with gloves on. It is a compact easy to use guide with personal instructions from another riders point of view with Sat Nav instructions included. All the photos were taken over the course of 6 months and the video was shot in a week.